Vacation

Leisure Enhancing Sunscreen

Packaging

Vacation packagings line-up with 4 products on a gradient background.

The packaging lineup that blew up the Internet.

The Context

It’s COVID (bleak). The most compelling pitch deck known to man just landed. Vacation’s founders enlist Wedge to design a ‘Club Med’-inspired packaging system that would become the brand’s signature move.

The Insight

1989 was the north star. But we couldn’t make the launch family look like you found it in grandma’s drawer. The inspiration had to be met with modernity for a serious product with serious ambition.

The Big Idea & Success

The brand vision was all the founders: Lach, Marty, and Dakota. We helped bring it to life through a packaging design system that set the foundation for an impactful launch and distinct identity like no other in culture. As seen in Vanity Fair, The Cut, Fast Company, Vogue, on nearly every influencer on the planet, and in an airport near you. Congrats to the team.

Disciplines

Packaging Design System
Packaging Form Direction

As seen in

Vanity Fair -- “Meet the New ‘Leisure-Enhancing’ Sunscreen Brand Partying Like It’s 1986.”

New York Magazine -- "Vacation created a time machine and disguised it as a bottle of sunscreen lotion."

Forbes -- “Vacation Is Making Sunscreen Fun Again With Its Viral Products, Nostalgic Vibes And ‘Willy Wonka’ Vision.”