The Context
Festif. The brief was in the name: the perfect pair of aperitifs to set the mood for any night of festivity. Our challenge was to take a business idea and make the product and brand feel the way it sounded.
The Insight
It’s quite literally a product of a different time. Festif’s distinction is inspired by 1920s European posters where artworks pop against black backgrounds with strong typographic intentions.
The Big Idea & Success
An object fit to be —featuring custom, hand-drawn type, illustration, and a signature green button cap that evokes the name in every possible way.
Disciplines
- Visual Identity System
- Packaging Design System
- Creative Direction
- Packaging Production
- Brand Photography
Team
Design Director: Justin Lortie
Creative Director: Sarah Di Domenico
Design Lead: Capucine Labarthe
Designer: Noe St-Onge
Project Lead: Shanel Lessard
Collaborators
Michael Kazimierczuk
Other projects
Ami Ami
Ami Ami
Entre Pierre & Terre
Entre Pierre & Terre
Menaud
Menaud
Aupale
Aupale
Vacation
Vacation
Canada Dry
Canada Dry
Mott's Clamato Caesar
Mott's Clamato Caesar