The Context
The group behind Better Booch brought us on to expand their gut-health beverage platform through a new, sparkling probiotic tea with functional benefits.
The Insight
Nature has everything we need to thrive. We had to bring that idea to life on shelf with a visual language that would contrast the poppy, bold, bright language that dominated the industry.
The Big Idea & Success
Cha for Life—a platform that celebrates the natural, generations-old functions of tea with a premium, contemporary lens. As a result of the work, Cha successfully landed Target distribution at launch.
Disciplines
- Packaging Architecture
- Visual Identity System
- Packaging Design System
- Packaging Production
- Illustration
Team
Design Director: Justin Lortie
Creative Director: Sarah Di Domenico
Design Lead: Capucine Labarthe
Senior Designer: Claudie Grenier-Cote
Designer: Noe St-Onge
Illustration: Elodie Trudel
Senior Production Designer: Etienne Angot
Project Manager: Shanel Lessard
Case Study Team: Elodie Trudel, Matthew Boyd
Collaborators
Photographer: Michael Kazimierczuk
Prop Stylist: Jess Anderson
Other projects
Live Soda
Live Soda
Canada Dry
Canada Dry
Mott's Clamato Caesar
Mott's Clamato Caesar
Brami
Brami
Vacation
Vacation
Matheson Food Company
Matheson Food Company
Equip
Equip