World

A look inside our studio, collaborations, community, interviews, inspirations, team reads, etc. A collection of many things.

2025

Celebrating a year of excellence with Michelin Starred chefs at La Lune.

We’re looking forward to letting loose and coming together around the table with Montreal’s finest.

2025

Cocolab brings “dental dopamine” to Vogue.

Our brand transformation gets noticed: “Something fun and freaky is going on in toothpaste.”

2025

Wedge is crowned Dieline Studio of the Year!

Two times consecutively makes it a tradition, right?

2025

Wedge Designer, Diego Aguilar, is a Young Guns finalist.

Celebrating our team mate and rising star, as one of the top 30 under 30 named by the Art Director’s Club of New York.

2025

Wedge wins high honours at D&AD with Matheson Food Company.

Two Pencils. One dream team. Awarded for New Brand Identity and Packaging Design.


2025

Wedge Founder, Justin Lortie, serves as 2025 Dieline Jury Chair.

“Great design doesn’t just sit on a shelf. It shapes culture.”

2025

NYCDesignxWeek: The Malin Panel

Wedge Co-Founder Sarah Di Domenico joins a panel of brand builders including Chandelier and Mouthwash, to discuss how we bring worlds to life.

2025

Wedge House in Dwell.

Opening our studio doors to Dwell.

2025

“Wedge’s timely refresh for Mott’s Clamato Caesar hits all the right notes.”

The Brand Identity asked and we answered. Learn more about the modernization of this legacy brand.

2025

Diana’s Seafood enters Target.

Our rebrand of Diana’s Seafood, a 75-year-old Canadian titan, has successfully helped the business breakthrough and onto the US market, with Target powering their debut.

2025

Wedge welcomes Marco Patricio, Brand Narrative Lead.

Marco joins our strategy department, bringing narrative, story, and distinct point of view to to life. His words can be seen across AG1, Shopify, Wealthsimple, and many more.

2024

Blake Brown Beauty goes live.

Our partnership with Blake Lively is celebrated in Vogue. We joined together to translate her vision into a brand world and narrative. Case Study here.

2024

Matheson Food Company in Fast Company.

Fast Co. interviews Wedge Founder, Justin Lortie, on insight behind the brand created with chef and executive producer of The Bear, Matty Matheson.

2024

“Wedge’s rebrand for Omy Skincare finds clarity in a colour-coded system.”

Omy is equal parts pharmaceutical science and personalized beauty, featuring a refillable system. Discover more behind the rebrand in this interview by The Brand Identity.

feature           december 2024

It’s Nice That: Wedge featured on Top 25 Most Read Graphic Design Articles of 2024.

2024

Select Works by Dan Climan.

We were invited to design the Canadian fine painter’s first art book, and ended up publishing it too. 500 copies, sold out.

How Wedge Works: Inside the Design Agency that Marries Narrative & Aesthetics.

“Every project they work on seems to have that little bit of magic that sets it apart... There’s a progressive spirit in everything they do, and they’re committed to sustainable growth within their team rather than expanding for the sake of expansion.”

Founders Justin Lortie and Sarah Di Domenico sit down with The Dieline to discuss ‘The Wedge Way’ of brand building, and staying loyal to what sets Wedge apart: A progressive spirit and ongoing commitment to high-quality strategy combined with striking aesthetics.
Read the feature here.

2023

Wedge co-founders open the Brand New Conference, Toronto.

Sharing the ‘Wedge Way’ methodology and unique process of Cultural Foraging that results in distinct brand worlds that drive business.

AWARD           NOVEMBER 2023

The Dezeen Awards: Ami Ami.

“Wedge reimagines boxed wine to the worthy of the MoMa store.” Read feature here.

2023

How to Make a Brand Not Boring.

“It’s a matter of imagination and going beyond the obvious.” Wedge speaks with The Brand Identity on championing brand distinction in an ever-changing world.

2023

An interview with It’s Nice That.

In conversation with It’s Nice That, we discuss how to make stand-out work that leaves a lasting mark on culture.

2022

Wedge modernizes Canada Dry.

Evolving a heritage brand with 125 years of history for today.

2021

Creative Review reports on our identity for Gender Creative Kids.

“Wedge set about finding a strong, universal symbol that could express GCKC’s mission.”Read the full article here.

2018

SSENSE selects Wedge for flagship campaign.

Launching the brick-and-mortar destination of fashion  for the giant global e-tailer.