Vegan ice cream like you’ve never seen it

Erewhon, KITH Treats, and SSENSE Cafe came knocking

Swirl ice cream packaging design by Wedge.

Swirl’s founders approached Wedge to create a brand that doesn’t say ‘vegan’ when you think ‘vegan’. It just so happens to be.

Streetwear became our main inspiration. Why? The founders are obsessed with bold, iconic marks that turn the lifestyle dial. We dove right in. A distinct identity emerged, that was all about the iconic logomark. Smooth, custom-drawn, and curvaceous like the smooth signature texture of Swirl ice cream. A fruit sticker flavor indicator connects to the real community of producers they work with. Swirl’s “flavor drops” routinely sell out online, within the hour.

Since working together, Swirl has been offered expansion across select US retailers as well as valuable partnerships with cultural lifestyle leaders such as KITH Treats and SSENSE, among others.

Branding, Packaging

Swirl ice cream logo design by Wedge.
Swirl ice cream packaging design by Wedge for Montreal online order.
Swirl ice cream flavors photoshoot directed by Wedge.
Swirl ice cream box design by Wedge.
Swirl ice cream flavor system design by Wedge.

"KITH Treats and Erewhon hit us up.
‍For a while there, it was crazy."


Swirl ice cream social media assets design by Wedge.

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