“A Space For” Brand Campaign launches a flagship destination of fashion and culture
Welcome to SSENSE Montreal
SSENSE is an ecommerce luxury platform and cultural protagonist known for curating emergent fashion brands amongst the wider roster. SSENSE Montreal is their physical flagship, which, according to cofounder Rami Atallah, has been a part of the dream since day one— “to get back to human interactions”, a New York Times article states.
Wedge joined SSENSE to lead campaign strategy and provide creative consultation surrounding its global launch. The output defines the five-story flagship designed by architect David Chipperfield, as an open-ended platform, a “space” for many purposes, where each floor of five focuses on a specific function. These interactions come to life across, “A Space For”, a multimedia campaign produced in-house by SSENSE.
Campaign Strategy, Creative Consultation
“Wedge combines the talent and rigor of a large scale agency with the care and craft of a small scale studio. I can’t recommend them enough.”
Former VP Marketing
Read the Feature on Vogue