Wedge was invited to rebrand the official identity of Gender Creative Kids Canada. Since 2013, the organization has been the benchmark community organization in support of trans, non-binary, creative, and gender-fluid youth’s affirmation within their families, schools, and communities. Our work began with full team training, through a series of educational and empathy-driven workshops. Together we sought to create a visual language that champions dignity, inclusivity and joy, while bringing credibility. Anchored by a universal symbol inspired by the truest part of you– the heart. Standing strong and tall, always moving forward.
The work has had a significant impact for the organization, specifically community growth, engagement, and making it easier for people to approach the organization without fear of judgment. The brand has also shifted perception, arming the Board with newfound confidence and presence to be taken seriously as an official organization working to impact change.