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Festif

A joyful drink that makes the moment

Two bottles of Festif, Amaro and Choux, on a silver platter surrounded by glassware and silverware.

An amaro duo that calls on the night.

The Context

Festif. The brief was in the name: the perfect pair of aperitifs to set the mood for any night of festivity. Our challenge was to take a business idea and make the product and brand feel the way it sounded. 

The Insight

It’s quite literally a product of a different time. Festif’s distinction is inspired by 1920s European posters where artworks pop against black backgrounds with strong typographic intentions.

The Big Idea & Success

 An object fit to be —featuring custom, hand-drawn type, illustration, and a signature green button cap that evokes the name in every possible way.

Livrables

  • Visual Identity System
  • Packaging Design System
  • Creative Direction
  • Packaging Production
  • Brand Photography

Équipe

Design Director: Justin Lortie
Creative Director: Sarah Di Domenico
Design Lead: Capucine Labarthe
Designer: Noe St-Onge
Project Lead: Shanel Lessard

Collaborateurs

Michael Kazimierczuk

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