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Cha

Cha For Life.

A photography of a can of Cha in balance with Ginger, Lime & Hibiscus. On a white background.

Elevated Sparkling Tea with Botanicals To Thrive

The Context

The group behind Better Booch brought us on to expand their gut-health beverage platform through a new, sparkling probiotic tea with functional benefits. 

The Insight

Nature has everything we need to thrive. We had to bring that idea to life on shelf with a visual language that would contrast the poppy, bold, bright language that dominated the industry.




The Big Idea & Success

Cha for Life—a platform that celebrates the natural, generations-old functions of tea with a premium, contemporary lens. As a result of the work, Cha successfully landed Target distribution at launch.

Livrables

  • Packaging Architecture
  • Visual Identity System
  • Packaging Design System
  • Packaging Production
  • Illustration

Équipe

Design Director: Justin Lortie
Creative Director: Sarah Di Domenico
Design Lead: Capucine Labarthe
Senior Designer: Claudie Grenier-Cote
Designer: Noe St-Onge
Illustration: Elodie Trudel
Senior Production Designer: Etienne Angot
Project Manager: Shanel Lessard
Case Study Team: Elodie Trudel, Matthew Boyd

Collaborateurs

Photographer: Michael Kazimierczuk
Prop Stylist: Jess Anderson

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