Entre Pierre & Terre
Charming house of quality, apple-based spirits & cidres
Building a beverage portfolio made with traditional French methods
Entre Pierre & Terre is a spirit house led by French Master Distiller Loïc Chanut. A passionate oenologist who lives to experiment with apples, fruit, and alcohol. We joined together to refresh the brand and packaging family to better communicate the quality liquid inside, attract a most valuable audience, and sell. The solution is inspired by brasserie signage across France, using a system of characterful typography to connote each special type, and a consistent crimson and cream palette to cement recognition. It sold in record time. So successfully that Entre Pierre & Terre expanded the line by double the products the year thereafter. Loïc continues to experiment with apple varieties and has expanded his obsession to pears. Stay tuned!
Branding, Packaging, Website Design, Visual Content
