Entre Pierre & Terre is a spirit house led by French Master Distiller Loïc Chanut. A passionate oenologist who lives to experiment with apples, fruit, and alcohol. We joined together to refresh the brand and packaging family to better communicate the quality liquid inside, attract a most valuable audience, and sell. The solution is inspired by brasserie signage across France, using a system of characterful typography to connote each special type, and a consistent crimson and cream palette to cement recognition. It sold in record time. So successfully that Entre Pierre & Terre expanded the line by double the products the year thereafter. Loïc continues to experiment with apple varieties and has expanded his obsession to pears. Stay tuned!