Building a bold, iconic identity for a youthful new beer brand.
Drav is a super quality beer at a democratic price for the young and free. Wedge was approached to build a brand around this feeling. We studied the codes of iconic beers to develop a new modern icon for today’s culture. One that believes pink can be for anyone. From the brand strategy to identity to packaging to digital, Wedge became a trusted partner from idea through production. Through photography, we and aimed to capture the true spirit of Drav in an editorial manner. The beers sold quickly where stocked and the founders happily can not produce enough of it. Please Drav responsibly whether enjoying an ice-cold-ish can on the rooftop or in Mother’s basement.