SNAPPLE SPIKED
A FRUIT-TEA REBRAND
FOR A NEW GENERATION
Share the tea
Introduced to Canada in 2016, Snapple Spiked’s audience has always skewed youthful. But it’s hard to appeal to Gen Z tastemakers when your design hasn’t changed since they were in middle school.
Wedge was approached to modernize the brand, and give Snapple Spiked a new look, language, and personality that would help re-introduce it to a contemporary audience.
The goal was to refresh Snapple Spiked for the modern day with an identity redesign, packaging system redesign, brand launch campaign, and a voice that both fit in with, and stood out from, the rest of the category. Our strategy and design teams dove deep into the brand’s archives and emerged with an evolution that paid homage to Snapple’s original essence—bringing it back to the 90s heyday when Snapple was most iconic and culturally prevalent.
The result is a refreshing reimagining of Snapple Spiked’s world, and made-from-real-tea value proposition, that’s bursting with more of what the brand’s audience is looking for: More bold, more fun, more fruity, more alive, and decidedly more contemporary.
BRAND Strategy, VISUAL IDENTITY, Packaging SYSTEM DESIGN & PRODUCTION, BRAND CAMPAIGN
