Snapple Spiked

It’s hard to appeal to Gen Z tastemakers when your design hasn’t changed since they were in middle school. The brief: Modernize Snapple Spiked to meet the moment and re-introduce it to a new generation.

Snapple had already been a symbol of youth. We didn’t have to create something iconic, we had to remind people that it already was. We searched through brand archives and focused on how we could bring Snapple’s most culturally relevant identity and soul back into the spotlight.

“Share the Tea”— a refreshing reimagining of Snapple Spiked’s world, and a made-from-real-tea value proposition that’s bursting with more of what the audience is looking for: More bold, more fun, more fruity, more alive.