ProjectsAbout

Omy

Clinical skincare meets personal experience.

Omy Laboratoires skincare packaging presented in a minimalist campaign portrait with two models.

Customized Skincare, Formulated to Evolve With You

The Context

Omy is rooted in the fusion of pharmaceutical science and personalized beauty. They make customized skincare products using AI and advanced diagnostics, in addition to a base range of products that can be used by anyone. Wedge was approached to transform Omy from start-up to scale-up, making the clinical more personal in the process.

The Insight

Skincare routines aren’t one-size-fits-all. There’s no perfect skin; there’s only your skin. Your skin changes over time through seasons and stressors, so your skincare shouldn’t be static.

The Big Idea & Success

“Formulated To Evolve With You” became the north star foundation that guided a complex system across identity, voice, and packaging.


Our evolution catapulted brand perception in the cultural sphere, supported Omy’s retail breakthrough, and helped land significant investment as they entered the next stage of growth.

TREATING SKINCARE LIKE A SCIENCE

The visual system indicates your unique code where numbers and colors connect to an index of key benefits and the ingredients behind them. Treating skincare like a science and simplifying the process of taking care of it.

A SUSTAINABLE REFILLABLE SYSTEM

The custom range is based on a refillable packaging system, featuring not a single metal spring and a weighted glass jar, making it 100% recyclable.

Livrables

  • Brand Strategy & Narrative
  • Brand Voice & Messaging
  • Packaging Architecture
  • Visual Identity System
  • Packaging Design System
  • Creative Direction
  • Photo Direction
  • Digital Design Direction
  • Brand Guidelines
  • Packaging Production
  • Ongoing Consultation

Presse

BeautyMatter -- "Dermo-cosmetic Start-Up Omy Laboratoires Lands $11 Million.”

Dieline -- “Wedge Refreshes Skincare Brand Omy Laboratories, Introduces Refillable and Recyclable Packaging”

The Brand Identity -- “All Systems Go: Wedge’s Identity for Skincare Brand Omy Finds Clarity in a Colour-Coded System”

Prix

Dieline, Editor's Choice Award
Dieline, 1st Place, Beauty, Brand Identity Systems
Dieline, 3rd Place, Beauty & Cosmetics
ADCC, Bronze, Packaging System
ADC, Merit
Idea, Silver, Brand Evolution

Équipe

Design Director: Justin Lortie
Creative Director: Sarah Di Domenico
Strategy: Kiki Plunkett
Design Lead: Capucine Labarthe
Designer: Mathieu Huppe
Senior Writer: Zachary Radford
Senior Production Designer: Étienne Angot
Project Manager: Shanel Lessard
Case Study Team: Leo Maubert, Guillaume Lavallee

Collaborateurs

Photographer: Lian Benoit
Wardrobe: Frederique Gauthier

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