Menu Copenhagen
Imagining a Danish design house’s first home fragrance collection.
The Olfacte Collection. Scents for the Moment.
The Context
Menu (now Audo Copenhagen) is a Danish furniture and design house. They invited Wedge to define the architecture of the company’s new home accessories division (later coined as Object by Menu). Based on the success of that project, we linked arms to imagine Menu’s first foray into home fragrance.
The Insight
Scent gives a moment its atmosphere: A quiet evening. A fresh page. An intimacy unfolding. These moments became the starting point for a collection that invites you into different states of mind—“memories in the making”.
The Big Idea & Success
The Olfacte Collection. An evocative journey through scent, inspired by the moments we make our own. Wedge conceived of, named, and wrote original poems to bring each fragrance to life. Wet Ink for inspiration. Midnight Soak for letting go. Chapter for turning a page, ending a day, or starting anew. Each adding a unique feeling to a space.
Launched in 2022, Olfacte reached global luxury retailers including SSENSE, TRNK, Finnish Design Shop, and more. Today, the collection continues under Audo Copenhagen.
Livrables
- Brand Architecture
- Strategy & Narrative
- Naming
- Packaging Design System
- Creative Direction
- Packaging Production
Équipe
Design Director: Justin Lortie
Creative Director: Sarah Di Domenico
Design Lead: Capucine Labarthe
Senior Copywriter: Dylan Bourdeau
Production Designer: Noé St-Onge
Project Manager: Shanel Lessard
Collaborateurs
Photography: Christian Møller Andersen, Amanda Rodriguez, Rebecca Norberg
