Matheson Food Company

Matty Matheson is a chef, New York Times bestselling author, and Emmy-winning executive producer of The Bear. He sought to create a new brand of pantry staples for the everyman that felt like it had always been in your cupboard.

Food that says what it is. Anti-trend. Design research tapped into the vernacular of American convenience foods of the 30s—think early Heinz and Kraft—to create a new, straightforward language with a nostalgic and familiar expression.

Matheson Food Company is a brand modelled after the man—punchy, bold, and slightly anachronistic—but transcendent of the persona. MFC visually dominated shelves and earned over 1 million organic impressions at launch.