ProjectsAbout

Indigo Campaign

Turn the Page.

Going back to school, anew.

The Goal

Indigo is Canada’s cultural department store with books at the core of their business. They approached Wedge to ideate, creative direct, and produce a back-to-school campaign following the aftermath of covid.

The Insight

The world was opening up again. And there was no going back to normal.

The Big Idea and Success

“Turn The Page” became the campaign idea that challenges the notion of “going back”. Calling all Canadians to move forward, how you want to. Uplifting the nation with a positive message from the country’s most beloved retailer.

“We’ve learned a ton this past year about how we live, work and want to educate.” “ ‘Turn the Page’ is a reference to books and the core of our business, but it really challenges the idea of us going back and instead going forward. It’s time to live differently.”

ALISON LAWLER DEANVP Marketing

Livrables

  • Campaign Strategy
  • Campaign Concept
  • Campaign Design System
  • Creative Direction
  • Campaign Production
  • Photography & Video

Équipe

Design Director: Justin Lortie
Creative Director: Sarah Di Domenico
Design Lead: Capucine Labarthe
Designer: Elodie Trudel
Account Director: Tony Kwon

Collaborateurs

Photographer/Director: Oumayma B. Tanfous
Wardrobe: Amanada Sheriff
Beauty: Mayillah
Production Partner: Consulat

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