Entre Pierre & Terre

Entre Pierre & Terre is an apple-based spirit house led by master distiller Loïc Chanut. The product is sensationally crafted, but its shelf appeal didn’t tell that story. Wedge was approached to help transform the company and increase desire through design.

When a product is 100% artisanal and made with old-world French methods, the design should instantly evoke that quality and craft, with no question.

The apple. Red. We asked ourselves: what if we had only one ink and one paper, like the old days? This constraint opened the path to distinction.
Where expressive typography evokes the personality of each drink. Immediately, the design elevated quality perception, enabling Entre Pierre & Terre to raise the price of their spirits, which quickly became a top-selling darling.