Aupale

After scouring North America for an exceptional source, Aupale’s founders discovered a remote glacial valley in northern Quebec that would become the basis of their brand. Their ambition was to build a luxury vodka that honored its origins, with the same care given to the brand as the liquid itself. Wedge joined as a venture partner to bring that vision to life, from naming, strategy, and identity to a bespoke bottle and complete brand experience.

From source to sky, the glacier gave us our inspiration. We brought its raw beauty to life through a fashion lens, drawing on the work of Finnish glass masters of the 1960s to translate nature into an object of desire.

“Distilled, Differently.” A bespoke bottle rises from an icy, textured base into smooth glass, capped in a signature teal inspired by luxury fashion houses like Tiffany. In a vodka category dominated by blue and red, the distinct color made Aupale instantly recognizable.

Since its debut in 2020, Aupale has expanded internationally across Europe, the UAE, the USA, and Mexico, and introduced new innovation through a line of seltzers in 2022, carrying the signature bottle and color into a new format.