Wedge is an independent brand strategy & design studio that gives ambition and vision a distinct expression.
Wedge is an independent brand strategy & design studio that gives ambition and vision a distinct expression.
We partner with visionary founders and industry leaders to build, evolve, and launch soulful brand worlds with the character to stand apart and the meaningful foundation to keep growing.
With a Holistic Approach, strategy and design work as one, shaping category-defining ideas with ownable point of view, to impact culture and business.
A Holistic Approach
We help brands land their North Star to guide decisions business-wide. Insights and narrative driven, we turn ambitions into consumer-facing articulation that cuts through with a distinctly ownable and resonant point of view.
Services
- Ethnography
- Architecture
- Consumer-facing Value Propposition (aka Platform)
- Positioning
- Brand Character
- Brand Narrative
We craft how brands speak, make people feel, and name things. From naming to brand character, we develop voice guidelines that consider depth, usage, and direction for real-world application.
Services
- Brand Naming
- Product Naming
- Naming Conventions
- Copywriting & Messaging
- Brand Voice Guidelines
We design brand worlds and distinct signatures to spark emotional connection and instant meaning. We consider the holistic experience across touch points necessary for flexibility, memorability and longevity.
Services
- Visual Identity System (Brand Worlds)
- Logo & Symbol Design
- Typography Design
- Iconography Design
- Photography Direction
- Creative Direction
- Graphic Design
- Brand Guidelines
We build packaging systems that are extensions of the brand world. In our world, packaging is your “Air Jordan”. Strategically & aesthetically, our approach considers the retail environment, form, function, and production.
Services
- Packaging Design System
- Industrial Design
- Forms Direction
- Mechanical Production
- Packaging Guidelines
- Shelf Validation
We expand brand worlds through storytelling, powerful visuals and creative direction. From campaign visuals and video, to 3D and making things move, we help brands come alive and culturally connect. Execution is everything.
Services
- Campaign Concept
- Creative Direction
- Integrated Production
- Photography & Illustration
- 3D & Animation
- Retail Program
- Curation
Select clients
From boutique brands to Fortune 500 companies — bringing a deep understanding for various stages of growth.
- Amazon
- Ana Luisa
- Audo Copenhagen
- Avaline
- Blake Lively
- Boston Beer Company
- Brami
- Canada Dry
- CAVA
- Clearstem Skincare
- Cocolab
- Equip Foods
- Gather Ventures
- Give Back Beauty
- Keurig Dr. Pepper
- Matty Matheson
- Mott’s Clamato Caesar
- Omy Laboratoires
- Snapple
- SONOS
- Squared Circles
- SSENSE
- Vacation Sunscreen
“If you want a team that will really get to know you, your brand, what makes it unique and care about finding a meaningful direction for you, these are your people.”
Team
- Justin Lortie
- Sarah Di Domenico
- Capucine Labarthe
- Sarah Schiesser
- Amy Joycey
- Marco Patricio
- Agathe Morin
- Leo Maubert
- Diego Aguilar
- David Diaz
- Martika Vilar Oliveira
- Florence Kinkead
- Lucie Moriceau
- Nina Berman
- Albert Sinotte
- Nika Worlund
- Eloise MacIntosh
- Thomas B. Martin
- Maegan June Collins
- Sandra Huynh
Wedge House
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