Elevating a Canadian parka company’s brand universe into premium territory.
Quartz Co. is a down-parka company made in Canada, sold worldwide. Despite an identity transformation, the brand was not generating the impact they hoped for. Quartz Co. came to Wedge to strategically reposition the brand, re-define its values, and evolve its overall creative direction.
Wedge began by exploring the brand strategy to understand and clarify what was and was not successful. Wedge re-positioned the brand, refined graphic elements, and pivoted the overall creative direction to develop an image that matches the quality of product, for an international market.
Within one year of strategic-creative-partnership working closely with Quartz Co. President Jean-Philippe Robert, the brand significantly increased sales nationally and internationally in markets such as Japan, Italy, Germany, France and Scandinavia.