Table beer can be beautiful.
Menaud is a fine distillery brewery in the heart of romantic Charlevoix, QC, Canada. The founders commissioned Wedge to create an identity and packaging for beer as fine as wine. A sophisticated and flexible system was developed where refined colour connects to a quality ingredient inside. A cigar tag atop the closure dresses the overall object just so. Film photography adds a layer of warmth and softness accentuated by a slight grain in picture. Images celebrate the beauty of the region and ingredients harvested by farmer’s hand. We suggest to sip Menaud with a fancy fromage or offer it as a gesture when the boss invites you over for dinner. Show ’em who’s beer boss, tonight.