Mate Libre

Packaging design for lovers of utility and the great outdoors.

Mate Libre is an energizing tea drink loved by outdoor enthusiasts and brewed with yerba mate leaves that give an all-natural caffeine kick to keep you exploring all day long.

The company’s Founders came to Wedge to design the next evolution of its packaging across a series of flavours which required some kind of instant differentiator. We developed a simple, highly functional yet eye-catching design system whereby bold colour makes a strong impact on busy shelves and instantly identifies the flavour you’re looking for. Photography takes a contemporary route, using outdoor gear to speak to the core audience in a fresh way.