It’s mate, mate
Mata Mate is a natural energy drink made with yerba mate tea leaves, made in Montreal by Beverage of Youth Inc. In Berlin they rave with mata. In Montreal it keeps the skaters buzzing. The company’s founders enlisted Wedge to help make their label design and logo more clear. The original identity was done by illustrator Mathieu Dionne who we brought on the team to continue this evolution, together. Wedge also established and executed a creative direction of photography to express the drink’s cool summertime spirit.