Evolving an identity for coffee, inspired by transportation.
Dispatch Coffee is on a mission to make coffee better. Which in their view must both consider ethical origin and how you brew it. We couldn’t agree more. Dispatch Coffee mandated Wedge to evolve their brand identity into a wider ecosystem beyond the logo. Wedge tweaked the brand mark and expanded the brand universe to include fresh colours, typography, a clear set of Guidelines, and more. The design is centered on transportation visuals as a reference to Dispatch Coffee’s first cold brew delivery truck. Dispatch also asked Wedge to design an instructional Brew Guide, as an educational tool to stick on the fridge or roll in your rear pocket, as you sip on something good in the morningtime, or anytime.