C2 Montreal

Evolving a multi-channel brand identity system for a business conference, only different.

C2 is an international business conference where creativity and commerce collide. Having more than doubled in size in three years, C2 found themselves with a too-complex identity, unable to cascade across diverse platforms. Wedge redefined the C2 brand pillars and developed a simplified yet rigid grid system to bring a consistent quality to C2 for years to come. From a graphic mark to digital design, environmental wayfinding to printed matter, and an outdoor campaign, this newly evolved solution proved adaptable to any media format. Flexibility is the name of the game.